Increasing your profit margin is a goal every car wash business owner wants to meet. If you increase the cost of the service without offering anything new or improving the current services, you will push the customers away and lose many potential customers. Here are a few ideas you can implement at your car wash business that will allow you to increase your sale price without compromising quality.
1. New Service Options
A great way to increase your average sale price is to offer additional services to your customers. Expanding your car wash to include additional services will allow you to offer additional options to your customers as well as bring in new clients. Some additional options you could consider for your car wash business could include:
- Spray on paint protectant
- Carpet shampooing
- Vacuum services
- Vinyl, leather and rubber treatment
- Car waxing
2. Equipment Upgrades
The equipment you use in your car wash is important. Using the best equipment available to you will give you the opportunity to increase your sale price by giving the customer the satisfaction of knowing that their car wash will provide them with the best experience possible. Buying new equipment can be expensive but the benefits will end up out-weighing the cost. Older equipment may fail or damage a customer’s vehicle, which will end up costing you a lot more money in the long run. If you are using new equipment, you could advertise what is new at your business and how that equipment will help and improve the customers experience by using your car wash.
3. Additional Products
Having your car wash business offer additional products to customers is a great way to increase your sales. Products could also be used in promotions and giveaways to attract new customers. Some products you could sell at your business could be:
- Car soap
- Interior treatment/cleaners
- Car mats
- Seat covers
- Car fresheners
With effective marketing and sales, you could increase your profit margins by adding extra products.